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13 Free Conversion Rate Optimization Tools for Entrepreneurs and Startups (2019)

In order for a business to be successful, you need to convert your audiences into customers of your product. To do this, you need to build your product based on the needs, aspirations, and behavior of your audience.

Keep your finger on the pulse of your audiences’ wants with these 12 free conversion rate/customer research tools that will help you optimize your website and product communication for conversion.

Free Chatbot Tool

A super simple chatbot tool with a lot of advanced features, created by none other than Wordstream’s Larry Kim.

Use it for distributing your blogs, lead magnets & offers on Facebook Messenger with around 80% open rate.

Free Website Heatmap/ UX Tool

1. Hotjar

See and analyze how your site visitors are interacting with your site by seeing heatmaps of their usage.

Free A/B Testing Tools

Use Google’s own A/B testing tool to know what version of your landing page converts the best.

See what real people gather from your website and what they retain with this handy tool.

3. VWO

See how long should you run your tests with this free calculator.

Free Survey Tools

Collect data from your audience in a very fun and interactive way with this free survey tool.

Another giant survey tool, use it to collect responses in a fast and easy way.

Create unlimited surveys with unlimited questions and responses with this free tool.

Zoho gives you an option of 200 free survey templates to make your survey engaging and running fast.

Google’s very own survey tool. Nuff said.

Another great survey option if you don’t want to choose any of the above!

Free Customer Trends Tools

Enter a keyword and this tool will immediately throw all the biggest questions customers have related with this topic, all arranged in a very visual form.

2. Quora

A great way to research your customer and your industry is by using Quora. Just enter your keywords and see what questions are people asking on that topic.